Apt. 6 produces skin care products that help to soothe and relax. Their philosophy is to know exactly what's in each and every of their products and ensure after a process of testing that they are superior, honest and uncomplicated for consumers. Apt. 6 is a Canadian business where all products are hand crafted and made in small batches.
I was enlisted to help create a unique packaging label for their latest creation - Day + Night Face Moisturizer. I wanted to design a label that was feminine yet in line with the clean aesthetics of the Apt. 6 brand. The label concepts above provided the client an idea of how versatile the label could be if they expanded the product line. The water colour inspired graphic is a nod to the flow of moisturizing lotions.